{"id":10996,"date":"2020-11-27T13:26:22","date_gmt":"2020-11-27T12:26:22","guid":{"rendered":"http:\/\/blogs.emuca.com\/nblog\/cat\/sem-categoria\/tecnicas-de-venda-para-a-sua-loja-up-selling-e-cross-selling\/"},"modified":"2020-11-27T13:26:22","modified_gmt":"2020-11-27T12:26:22","slug":"tecnicas-de-venda-para-a-sua-loja-up-selling-e-cross-selling","status":"publish","type":"post","link":"https:\/\/blog.emuca.com\/pt-pt\/cat\/actualidad-pt\/tecnicas-de-venda-para-a-sua-loja-up-selling-e-cross-selling\/","title":{"rendered":"T\u00e9cnicas de venda para a sua loja: up selling e cross selling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10996\" class=\"elementor elementor-10996 elementor-6889\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c091308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c091308\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de5c3e3\" data-id=\"de5c3e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc458f4 elementor-widget elementor-widget-text-editor\" data-id=\"bc458f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Toda empresa que queira <strong>aumentar os seus benef\u00edcios<\/strong> e conseguir a <strong>satisfac\u00e7\u00e3o dos seus clientes <\/strong>deve, sem lugar a d\u00favidas, aplicar certas <strong>t\u00e9cnicas de venda<\/strong> para poder atingir os seus objetivos. Porque, \u00e0s vezes, cometemos o erro de focarmo-nos apenas em <strong>captar clientes novos<\/strong>, o qual tamb\u00e9m \u00e9 importante, mas esquecemos a import\u00e2ncia de manter aqueles que j\u00e1 temos, e de oferecer-lhes servi\u00e7os novos e <strong>garantir a sua fidelidade.<\/strong><\/p>\n<p>Assim sendo, para tal, entender, aprender e aplicar as <strong>t\u00e9cnicas de venda mais eficazes<\/strong> e acertadas, acaba por se tornar no melhor recurso. Na <a href=\"https:\/\/www.emuca.pt\/\">Emuca<\/a> queremos ajudar-lhe a aumentar as suas vendas, pelo qual, a seguir iremos explicar-lhe duas estrat\u00e9gias que lhe poder\u00e3o resultar realmente \u00fateis. Prossigamos ent\u00e3o!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9a0373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9a0373\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55818a2\" data-id=\"55818a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3efbf92 elementor-widget elementor-widget-heading\" data-id=\"3efbf92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 a venda cruzada?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a2f16c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a2f16c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4391b6e\" data-id=\"4391b6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac4559c elementor-widget elementor-widget-text-editor\" data-id=\"ac4559c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A <strong>venda cruzada<\/strong> \u00e9 um conceito que em todos os neg\u00f3cios devemos assumir e assimilar como algo <strong>fundamental<\/strong> e necess\u00e1rio para o dia a dia.\u00a0 E consiste, basicamente, em oferecer aos nossos clientes outros <strong>produtos complement\u00e1rios<\/strong> aos que j\u00e1 t\u00eam inten\u00e7\u00e3o de nos comprar.<\/p>\n<p>Deste modo, o que estamos a fazer \u00e9<strong> ampliar a satisfac\u00e7\u00e3o<\/strong> dos compradores, contribuindo com aqueles produtos que tamb\u00e9m necessitam, mas que n\u00e3o o tinham claro ou que n\u00e3o tinham pensado neles e, ao mesmo tempo, <strong>aumentamos a factura\u00e7\u00e3o <\/strong>do nosso neg\u00f3cio.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1f2949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1f2949\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba36216\" data-id=\"ba36216\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b896554 elementor-widget elementor-widget-heading\" data-id=\"b896554\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Em que consiste o up selling e o cross selling?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d33deda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d33deda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ed041\" data-id=\"67ed041\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a68ef02 elementor-widget elementor-widget-text-editor\" data-id=\"a68ef02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As principais t\u00e9cnicas de venda que a sua empresa deve conhecer e aplicar no seu dia a dia s\u00e3o o <strong>up selling<\/strong> e o<strong> cross selling.<\/strong><\/p>\n<ul>\n<li>O <strong>up selling<\/strong> \u00e9 uma t\u00e9cnica de marketing que consiste em oferecer um producto ou servi\u00e7o de <strong>maior qualidade<\/strong> do que aquele que o cliente j\u00e1 tenha comprado ou que queira comprar. Nalguns casos, \u00e9 poss\u00edvel inclusive oferecer um de <strong>mais valor econ\u00f3mico<\/strong> ao que eles pr\u00f3prios j\u00e1 tivessem selecionado, tendo sempre em conta que deve <strong>cumprir com as expectativas <\/strong>que o comprador tem e, ao mesmo tempo, que seja em benef\u00edcio da empresa.<\/li>\n<li>O <strong>cross selling<\/strong>, por sua parte, consiste em oferecer ao cliente outro produto ou servi\u00e7o que complemente aquele que j\u00e1 tenha adquirido. Deste modo, a <strong>qualidade de aten\u00e7\u00e3o ao cliente <\/strong>aumenta, a<strong> satisfac\u00e7\u00e3o<\/strong> do mesmo tamb\u00e9m, e tamb\u00e9m os lucros da empresa.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6864c6f elementor-widget elementor-widget-html\" data-id=\"6864c6f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2abf4c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2abf4c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4d5f4a\" data-id=\"f4d5f4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26284df elementor-widget elementor-widget-heading\" data-id=\"26284df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diferen\u00e7as entre up selling e cross selling<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dae0d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dae0d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f5c360\" data-id=\"4f5c360\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f70ba5a elementor-widget elementor-widget-text-editor\" data-id=\"f70ba5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Prosseguindo com as defini\u00e7\u00f5es que demos no ponto anterior, as diferen\u00e7as entre estas duas t\u00e9cnicas de venda consistem em que uma, o Up Selling, convida o cliente a <strong>adquirir um melhor produto <\/strong>do que aquele que ele pr\u00f3prio tinha pensado adquirir inicialmente, e a outra, o Cross Selling, serve para oferecer <strong>produtos complement\u00e1rios <\/strong>que lhes sirvam de ajuda para melhorar o primeiro.<\/p>\n<p>Se levarmos a cabo uma boa <strong>estrat\u00e9gia de venda<\/strong>, utilizar <strong>ambas as t\u00e9cnicas<\/strong> ao mesmo tempo \u00e9 a melhor op\u00e7\u00e3o. Dado que desta forma consegue-se que os benef\u00edcios para o cliente e para a empresa estejam lado a lado.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f825ebd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f825ebd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd9d812\" data-id=\"dd9d812\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30c1e22 elementor-widget elementor-widget-heading\" data-id=\"30c1e22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como posso aplicar a venda cruzada na minha loja?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c07e4af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c07e4af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a166032\" data-id=\"a166032\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b14015a elementor-widget elementor-widget-text-editor\" data-id=\"b14015a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para poder aplicar a <strong>venda cruzada <\/strong>em qualquer neg\u00f3cio, \u00e9 fundamental que o vendedor se sinta motivado e, que al\u00e9m disso, conte com toda a informa\u00e7\u00e3o e <strong>forma\u00e7\u00e3o<\/strong> relacionada com os produtos que tem \u00e0 venda. Desta forma, saber\u00e1 em todo momento o que \u00e9 que mais vai<strong> beneficiar ao cliente <\/strong>quando ele estiver a efectuar as suas compras, o que \u00e9 necess\u00e1rio para <strong>melhorar a experi\u00eancia<\/strong> dos compradores e, por sua vez, que interesses tem a empresa na venda de determinados artigos.<\/p>\n<p>Em definitiva, oferecer um<strong> servi\u00e7o atento e de qualidade<\/strong> aos utilizadores, e demonstrar que as sugest\u00f5es que estamos a oferecer s\u00e3o para o seu pr\u00f3prio benef\u00edcio.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-117612f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"117612f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-712c1df\" data-id=\"712c1df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c60f2b4 elementor-widget elementor-widget-heading\" data-id=\"c60f2b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como escolher qual a melhor t\u00e9cnica de vendas para o meu neg\u00f3cio?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ceb4804 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ceb4804\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0b0b66\" data-id=\"f0b0b66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9aad370 elementor-widget elementor-widget-text-editor\" data-id=\"9aad370\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cada empresa deve conhecer <strong>como s\u00e3o os seus clientes<\/strong> e qual \u00e9 o sector no qual desenvolve a sua actividade. Com este conhecimento, \u00e9 mais simples selecionar a t\u00e9cnica de venda que mais se adapte a os seus consumidores e \u00e0 sua pr\u00f3pria filosofia e assim, p\u00f4r em pr\u00e1tica aquela com a qual os empregados se sentirem mais \u00e0 vontade.<\/p>\n<p>Existem empresas que n\u00e3o se sentem confort\u00e1veis nem \u00e0 vontade com a ideia de \u201cvender\u201d mais produtos do que aqueles que o cliente est\u00e1 \u00e0 procura. Mas, na realidade, com a venda cruzada o que se consegue \u00e9 <strong>melhorar a experi\u00eancia do cliente<\/strong>. Complementar o servi\u00e7o que est\u00e3o a receber e adquirir os produtos que melhor se <strong>adaptar\u00e3o \u00e0s suas necessidades<\/strong> e mais vida \u00fatil lhes ir\u00e3o dar.<\/p>\n<p>Aplicar as diferentes <strong>t\u00e9cnicas de venda<\/strong> no nosso neg\u00f3cio \u00e9 f\u00e1cil, pr\u00e1ctico, simples e, evidentemente, <strong>lucrativo. <\/strong>Na<a href=\"https:\/\/www.emuca.pt\/\"> Emuca,<\/a> sempre estamos a pensar em como melhorar os vossos neg\u00f3cios e, queremos ajudar-vos! Portanto, tome nota daquilo que lhe acabamos de explicar neste artigo e d\u00ea aos seus clientes tudo aquilo que necessitam.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Toda empresa que queira aumentar os seus benef\u00edcios e conseguir a satisfac\u00e7\u00e3o dos seus clientes deve, sem lugar a d\u00favidas, aplicar certas t\u00e9cnicas de venda para poder atingir os seus objetivos. Porque, \u00e0s vezes, cometemos o erro de focarmo-nos apenas em captar clientes novos, o qual tamb\u00e9m \u00e9 importante, mas esquecemos a import\u00e2ncia de manter &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog.emuca.com\/pt-pt\/cat\/actualidad-pt\/tecnicas-de-venda-para-a-sua-loja-up-selling-e-cross-selling\/\" class=\"more-link\">Continuar a ler <span class=\"screen-reader-text\">&#8220;T\u00e9cnicas de venda para a sua loja: up selling e cross selling&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":8612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-10996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-pt","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e9cnicas de venda para a sua loja: up selling e cross selling - 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