{"id":10994,"date":"2020-11-27T13:22:49","date_gmt":"2020-11-27T12:22:49","guid":{"rendered":"http:\/\/blogs.emuca.com\/nblog\/cat\/bez-kategorii\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/"},"modified":"2020-11-27T13:22:49","modified_gmt":"2020-11-27T12:22:49","slug":"strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling","status":"publish","type":"post","link":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/","title":{"rendered":"Strategie sprzeda\u017cy dla Twojego sklepu: up selling i cross selling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10994\" class=\"elementor elementor-10994 elementor-6889\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c091308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c091308\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de5c3e3\" data-id=\"de5c3e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc458f4 elementor-widget elementor-widget-text-editor\" data-id=\"bc458f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ka\u017cda firma, kt\u00f3ra chce <strong>zwi\u0119ksza\u0107 swoje zyski<\/strong> i\u00a0mie\u0107 <strong>zadowolonych klient\u00f3w<\/strong>, bez w\u0105tpienia musi stosowa\u0107 pewne <strong>strategie sprzeda\u017cy<\/strong>, aby osi\u0105ga\u0107 swoje cele. Czasami pope\u0142niamy b\u0142\u0105d, bo skupiamy si\u0119 tylko na tym, jak <strong>pozyskiwa\u0107 nowych klient\u00f3w<\/strong>, co te\u017c jest wa\u017cne, ale zapominamy o\u00a0tym, jak istotne jest utrzymanie tych, kt\u00f3rych ju\u017c mamy, oferuj\u0105c im nowe us\u0142ugi, a\u00a0tym samym <strong>zapewniaj\u0105c sobie ich lojalno\u015b\u0107<\/strong>.<\/p>\n<p>Najlepszym sposobem na osi\u0105gni\u0119cie tego jest poznanie i\u00a0stosowanie najbardziej <strong>skutecznych i\u00a0trafnych<\/strong> <strong>strategii sprzeda\u017cy<\/strong>. W\u00a0<a href=\"https:\/\/www.emuca.pl\/\">Emuca<\/a> pragniemy pom\u00f3c Ci zwi\u0119ksza\u0107 sprzeda\u017c, dlatego poni\u017cej omawiamy dwie naprawd\u0119 przydatne strategie. Dalej!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9a0373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9a0373\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55818a2\" data-id=\"55818a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3efbf92 elementor-widget elementor-widget-heading\" data-id=\"3efbf92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Czym jest sprzeda\u017c krzy\u017cowa?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a2f16c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a2f16c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4391b6e\" data-id=\"4391b6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac4559c elementor-widget elementor-widget-text-editor\" data-id=\"ac4559c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Sprzeda\u017c krzy\u017cowa<\/strong> jest koncepcj\u0105, kt\u00f3r\u0105 musimy przyj\u0105\u0107 i\u00a0przyswoi\u0107 sobie we wszystkich firmach jako co\u015b fundamentalnego i\u00a0niezb\u0119dnego w\u00a0codziennym \u017cyciu. Polega ona zasadniczo na oferowaniu naszym klientom <strong>produkt\u00f3w, kt\u00f3re uzupe\u0142niaj\u0105<\/strong> te, kt\u00f3re ju\u017c zamierzaj\u0105 kupi\u0107.<\/p>\n<p>W\u00a0ten spos\u00f3b <strong>zwi\u0119kszamy zadowolenie<\/strong> nabywc\u00f3w, proponuj\u0105c im produkty, kt\u00f3rych potrzebuj\u0105, ale niewiele o\u00a0ich istnieniu wiedzieli, wi\u0119c o\u00a0nich nie pomy\u015bleli, <strong>zwi\u0119kszaj\u0105c jednocze\u015bnie obroty<\/strong> naszej firmy.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1f2949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1f2949\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba36216\" data-id=\"ba36216\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b896554 elementor-widget elementor-widget-heading\" data-id=\"b896554\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Na czym polega upselling i crossselling?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d33deda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d33deda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ed041\" data-id=\"67ed041\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a68ef02 elementor-widget elementor-widget-text-editor\" data-id=\"a68ef02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>G\u0142\u00f3wne techniki sprzeda\u017cy, kt\u00f3re Twoja firma powinna zna\u0107 i\u00a0stosowa\u0107 w\u00a0swojej codziennej dzia\u0142alno\u015bci, to <strong>upselling<\/strong> i\u00a0<strong>crosselling<\/strong>.<\/p>\n<ul>\n<li><strong>Upselling<\/strong> to technika marketingowa, kt\u00f3ra polega na oferowaniu produktu lub us\u0142ugi <strong>wy\u017cszej jako\u015bci<\/strong>, ni\u017c produkt lub us\u0142uga, kt\u00f3re klient ju\u017c kupi\u0142 lub planuje kupi\u0107. Czasami mo\u017cna nawet zaoferowa\u0107 produkt o\u00a0wi\u0119kszej <strong>warto\u015bci ekonomicznej<\/strong> ni\u017c to, co wybra\u0142 klient, pami\u0119taj\u0105c zawsze o\u00a0tym, \u017ce musi on <strong>spe\u0142nia\u0107<\/strong> <strong>oczekiwania kupuj\u0105cego<\/strong>. A\u00a0jednocze\u015bnie taka oferta musi by\u0107 korzystna dla Twojej firmy.<\/li>\n<li>Natomiast <strong>crosselling<\/strong> polega na zaoferowaniu klientowi innego produktu lub us\u0142ugi, kt\u00f3ra stanowi uzupe\u0142nienie tego, kt\u00f3ry ju\u017c naby\u0142. W ten spos\u00f3b wzrasta <strong>jako\u015b\u0107 obs\u0142ugi klienta<\/strong> i\u00a0ro\u015bnie <strong>zadowolenie klient\u00f3w<\/strong>, a\u00a0co za tym idzie zyski firmy.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6864c6f elementor-widget elementor-widget-html\" data-id=\"6864c6f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2abf4c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2abf4c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4d5f4a\" data-id=\"f4d5f4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26284df elementor-widget elementor-widget-heading\" data-id=\"26284df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00f3\u017cnice mi\u0119dzy sprzeda\u017c\u0105 typu upselling a crossseling<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dae0d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dae0d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f5c360\" data-id=\"4f5c360\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f70ba5a elementor-widget elementor-widget-text-editor\" data-id=\"f70ba5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rozszerzaj\u0105c definicje podane powy\u017cej, r\u00f3\u017cnice mi\u0119dzy tymi dwiema technikami sprzeda\u017cy polegaj\u0105 na tym, \u017ce jedna, <strong>upselling<\/strong>, zach\u0119ca klienta do <strong>nabycia<\/strong> <strong>lepszego produktu<\/strong> ni\u017c planowa\u0142, a\u00a0druga, cross selling, s\u0142u\u017cy do <strong>oferowania produkt\u00f3w uzupe\u0142niaj\u0105cych<\/strong>, kt\u00f3re podnios\u0105 warto\u015b\u0107 produktu, kt\u00f3ry ju\u017c kupi\u0142.<\/p>\n<p>Je\u015bli masz dobr\u0105 <strong>strategi\u0119 sprzeda\u017cy<\/strong>, wykorzystanie <strong>obu technik<\/strong> w\u00a0tym samym czasie jest najlepsz\u0105 opcj\u0105. A\u00a0to dlatego, \u017ce to podej\u015bcie jest korzystne zar\u00f3wno dla klienta, jak i\u00a0firmy.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f825ebd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f825ebd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd9d812\" data-id=\"dd9d812\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30c1e22 elementor-widget elementor-widget-heading\" data-id=\"30c1e22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jak mog\u0119 stosowa\u0107 sprzeda\u017c krzy\u017cow\u0105 w moim sklepie?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c07e4af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c07e4af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a166032\" data-id=\"a166032\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b14015a elementor-widget elementor-widget-text-editor\" data-id=\"b14015a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aby m\u00f3c stosowa\u0107 <strong>sprzeda\u017c krzy\u017cow\u0105<\/strong> w\u00a0dowolnej firmie, niezb\u0119dne jest, aby sprzedawca czu\u0142 si\u0119 zmotywowany i\u00a0dysponowa\u0142 informacjami oraz\u00a0<strong>wiedz\u0105<\/strong> na temat produkt\u00f3w, kt\u00f3re ma w\u00a0sprzeda\u017cy. W\u00a0ten spos\u00f3b przez ca\u0142y czas b\u0119dzie wiedzia\u0142, co przyniesie <strong>korzy\u015b\u0107 klientowi<\/strong> dokonuj\u0105cemu zakupu, co b\u0119dzie potrzebne do <strong>poprawy poczucia satysfakcji<\/strong> kupuj\u0105cego, a\u00a0zarazem co le\u017cy w\u00a0interesie firmy, je\u015bli chodzi o\u00a0sprzeda\u017c okre\u015blonych artyku\u0142\u00f3w.<\/p>\n<p>Kr\u00f3tko m\u00f3wi\u0105c, chodzi o oferowanie u\u017cytkownikom <strong>troskliwej obs\u0142ugi i\u00a0wysokiej jako\u015bci us\u0142ug<\/strong> oraz wykazanie, \u017ce proponowane przez nas rozwi\u0105zania s\u0105 dla nich korzystne.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-117612f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"117612f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-712c1df\" data-id=\"712c1df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c60f2b4 elementor-widget elementor-widget-heading\" data-id=\"c60f2b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak wybra\u0107 najlepsz\u0105 technik\u0119 sprzeda\u017cy w mojej firmie?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ceb4804 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ceb4804\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0b0b66\" data-id=\"f0b0b66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9aad370 elementor-widget elementor-widget-text-editor\" data-id=\"9aad370\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ka\u017cda firma musi wiedzie\u0107, <strong>kim i jacy s\u0105 jej klienci<\/strong> i\u00a0jak wygl\u0105da jej segment rynku. Dzi\u0119ki tej wiedzy \u0142atwiej jest wybra\u0107 technik\u0119 sprzeda\u017cy, kt\u00f3ra b\u0119dzie najlepiej pasowa\u0107 do jej konsument\u00f3w i\u00a0w\u0142asnej filozofii, a potem wprowadzi\u0107 w\u00a0\u017cycie technik\u0119, kt\u00f3ra nie sprawi problem\u00f3w jej pracownikom.<\/p>\n<p>S\u0105 firmy, kt\u00f3rych pracownikom nie le\u017cy pomys\u0142 \u201esprzedawania\u201d dodatkowych produkt\u00f3w poza tymi, kt\u00f3rych szuka klient. Ale musz\u0105 zrozumie\u0107, \u017ce\u00a0istot\u0105 sprzeda\u017cy krzy\u017cowej jest <strong>poprawa zadowolenia klienta<\/strong>. Otrzymuje on dodatkow\u0105 us\u0142ug\u0119 i\u00a0nabywa produkty, kt\u00f3re najlepiej <strong>zaspokoj\u0105 do jego potrzeby<\/strong> i\u00a0przed\u0142u\u017c\u0105 \u017cywotno\u015b\u0107 jego zakupu.<\/p>\n<p>Stosowanie r\u00f3\u017cnych <strong>technik sprzeda\u017cy<\/strong> w\u00a0naszej bran\u017cy jest \u0142atwe, praktyczne, proste i,\u00a0oczywi\u015bcie, <strong>op\u0142acalne<\/strong>. My w\u00a0<a href=\"https:\/\/www.emuca.pl\/\">Emuca<\/a> zawsze my\u015blimy o\u00a0tym, jak pom\u00f3c i rozwija\u0107 biznes i\u00a0ch\u0119tnie to robimy! Zapami\u0119taj to, co wyja\u015bnili\u015bmy w\u00a0tym artykule i\u00a0daj swoim klientom wszystko to, czego potrzebuj\u0105.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ka\u017cda firma, kt\u00f3ra chce zwi\u0119ksza\u0107 swoje zyski i\u00a0mie\u0107 zadowolonych klient\u00f3w, bez w\u0105tpienia musi stosowa\u0107 pewne strategie sprzeda\u017cy, aby osi\u0105ga\u0107 swoje cele. Czasami pope\u0142niamy b\u0142\u0105d, bo skupiamy si\u0119 tylko na tym, jak pozyskiwa\u0107 nowych klient\u00f3w, co te\u017c jest wa\u017cne, ale zapominamy o\u00a0tym, jak istotne jest utrzymanie tych, kt\u00f3rych ju\u017c mamy, oferuj\u0105c im nowe us\u0142ugi, a\u00a0tym samym &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/\" class=\"more-link\">Czytaj dalej<span class=\"screen-reader-text\"> \u201eStrategie sprzeda\u017cy dla Twojego sklepu: up selling i cross selling\u201d<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":8611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-10994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategie sprzeda\u017cy dla Twojego sklepu: up selling i cross selling - Emuca blog<\/title>\n<meta name=\"description\" content=\"Poznanie i stosowanie najskuteczniejszych i najdok\u0142adniejszych technik sprzeda\u017cy jest najlepszym \u017ar\u00f3d\u0142em dla firmy do zwi\u0119kszenia zysk\u00f3w.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategie sprzeda\u017cy dla Twojego sklepu: up selling i cross selling - Emuca blog\" \/>\n<meta property=\"og:description\" content=\"Poznanie i stosowanie najskuteczniejszych i najdok\u0142adniejszych technik sprzeda\u017cy jest najlepszym \u017ar\u00f3d\u0142em dla firmy do zwi\u0119kszenia zysk\u00f3w.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Emuca blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EmucaGroup\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-27T12:22:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.emuca.com\/wp-content\/uploads\/2020\/08\/IMAGEN-CABECERA_EMUCA-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emuca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emuca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/\"},\"author\":{\"name\":\"Emuca\",\"@id\":\"https:\/\/blog.emuca.com\/#\/schema\/person\/81560ca037d9c1ed19744a85ef9cbe2a\"},\"headline\":\"Strategie sprzeda\u017cy dla Twojego sklepu: up selling i cross selling\",\"datePublished\":\"2020-11-27T12:22:49+00:00\",\"dateModified\":\"2020-11-27T12:22:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/\"},\"wordCount\":740,\"publisher\":{\"@id\":\"https:\/\/blog.emuca.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.emuca.com\/wp-content\/uploads\/2020\/08\/IMAGEN-CABECERA_EMUCA-11.png\",\"articleSection\":[\"Aktualno\u015bci\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/\",\"url\":\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/\",\"name\":\"Strategie sprzeda\u017cy dla Twojego sklepu: up selling i cross selling - Emuca blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.emuca.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.emuca.com\/wp-content\/uploads\/2020\/08\/IMAGEN-CABECERA_EMUCA-11.png\",\"datePublished\":\"2020-11-27T12:22:49+00:00\",\"dateModified\":\"2020-11-27T12:22:49+00:00\",\"description\":\"Poznanie i stosowanie najskuteczniejszych i najdok\u0142adniejszych technik sprzeda\u017cy jest najlepszym \u017ar\u00f3d\u0142em dla firmy do zwi\u0119kszenia zysk\u00f3w.\",\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/#primaryimage\",\"url\":\"https:\/\/blog.emuca.com\/wp-content\/uploads\/2020\/08\/IMAGEN-CABECERA_EMUCA-11.png\",\"contentUrl\":\"https:\/\/blog.emuca.com\/wp-content\/uploads\/2020\/08\/IMAGEN-CABECERA_EMUCA-11.png\",\"width\":740,\"height\":360,\"caption\":\"upselling\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.emuca.com\/#website\",\"url\":\"https:\/\/blog.emuca.com\/\",\"name\":\"Emuca blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.emuca.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.emuca.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.emuca.com\/#organization\",\"name\":\"emuca\",\"url\":\"https:\/\/blog.emuca.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/blog.emuca.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.emuca.com\/wp-content\/uploads\/2024\/05\/cropped-logo-emuca-menu.png\",\"contentUrl\":\"https:\/\/blog.emuca.com\/wp-content\/uploads\/2024\/05\/cropped-logo-emuca-menu.png\",\"width\":190,\"height\":190,\"caption\":\"emuca\"},\"image\":{\"@id\":\"https:\/\/blog.emuca.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EmucaGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.emuca.com\/#\/schema\/person\/81560ca037d9c1ed19744a85ef9cbe2a\",\"name\":\"Emuca\",\"url\":\"https:\/\/blog.emuca.com\/pl\/cat\/author\/emuca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategie sprzeda\u017cy dla Twojego sklepu: up selling i cross selling - Emuca blog","description":"Poznanie i stosowanie najskuteczniejszych i najdok\u0142adniejszych technik sprzeda\u017cy jest najlepszym \u017ar\u00f3d\u0142em dla firmy do zwi\u0119kszenia zysk\u00f3w.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/","og_locale":"pl_PL","og_type":"article","og_title":"Strategie sprzeda\u017cy dla Twojego sklepu: up selling i cross selling - Emuca blog","og_description":"Poznanie i stosowanie najskuteczniejszych i najdok\u0142adniejszych technik sprzeda\u017cy jest najlepszym \u017ar\u00f3d\u0142em dla firmy do zwi\u0119kszenia zysk\u00f3w.","og_url":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/","og_site_name":"Emuca blog","article_publisher":"https:\/\/www.facebook.com\/EmucaGroup","article_published_time":"2020-11-27T12:22:49+00:00","og_image":[{"width":740,"height":360,"url":"https:\/\/blog.emuca.com\/wp-content\/uploads\/2020\/08\/IMAGEN-CABECERA_EMUCA-11.png","type":"image\/png"}],"author":"Emuca","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Emuca","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/#article","isPartOf":{"@id":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/"},"author":{"name":"Emuca","@id":"https:\/\/blog.emuca.com\/#\/schema\/person\/81560ca037d9c1ed19744a85ef9cbe2a"},"headline":"Strategie sprzeda\u017cy dla Twojego sklepu: up selling i cross selling","datePublished":"2020-11-27T12:22:49+00:00","dateModified":"2020-11-27T12:22:49+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/"},"wordCount":740,"publisher":{"@id":"https:\/\/blog.emuca.com\/#organization"},"image":{"@id":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.emuca.com\/wp-content\/uploads\/2020\/08\/IMAGEN-CABECERA_EMUCA-11.png","articleSection":["Aktualno\u015bci"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/","url":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/","name":"Strategie sprzeda\u017cy dla Twojego sklepu: up selling i cross selling - Emuca blog","isPartOf":{"@id":"https:\/\/blog.emuca.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/#primaryimage"},"image":{"@id":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.emuca.com\/wp-content\/uploads\/2020\/08\/IMAGEN-CABECERA_EMUCA-11.png","datePublished":"2020-11-27T12:22:49+00:00","dateModified":"2020-11-27T12:22:49+00:00","description":"Poznanie i stosowanie najskuteczniejszych i najdok\u0142adniejszych technik sprzeda\u017cy jest najlepszym \u017ar\u00f3d\u0142em dla firmy do zwi\u0119kszenia zysk\u00f3w.","inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.emuca.com\/pl\/cat\/aktualnosci\/strategie-sprzedazy-dla-twojego-sklepu-up-selling-i-cross-selling\/#primaryimage","url":"https:\/\/blog.emuca.com\/wp-content\/uploads\/2020\/08\/IMAGEN-CABECERA_EMUCA-11.png","contentUrl":"https:\/\/blog.emuca.com\/wp-content\/uploads\/2020\/08\/IMAGEN-CABECERA_EMUCA-11.png","width":740,"height":360,"caption":"upselling"},{"@type":"WebSite","@id":"https:\/\/blog.emuca.com\/#website","url":"https:\/\/blog.emuca.com\/","name":"Emuca blog","description":"","publisher":{"@id":"https:\/\/blog.emuca.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.emuca.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/blog.emuca.com\/#organization","name":"emuca","url":"https:\/\/blog.emuca.com\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.emuca.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.emuca.com\/wp-content\/uploads\/2024\/05\/cropped-logo-emuca-menu.png","contentUrl":"https:\/\/blog.emuca.com\/wp-content\/uploads\/2024\/05\/cropped-logo-emuca-menu.png","width":190,"height":190,"caption":"emuca"},"image":{"@id":"https:\/\/blog.emuca.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EmucaGroup"]},{"@type":"Person","@id":"https:\/\/blog.emuca.com\/#\/schema\/person\/81560ca037d9c1ed19744a85ef9cbe2a","name":"Emuca","url":"https:\/\/blog.emuca.com\/pl\/cat\/author\/emuca\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/posts\/10994"}],"collection":[{"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/comments?post=10994"}],"version-history":[{"count":1,"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/posts\/10994\/revisions"}],"predecessor-version":[{"id":10995,"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/posts\/10994\/revisions\/10995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/media\/8611"}],"wp:attachment":[{"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/media?parent=10994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/categories?post=10994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.emuca.com\/pl\/wp-json\/wp\/v2\/tags?post=10994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}