Corporate environmental education and the dissemination of sustainable practices are key components to strengthen the culture of sustainability within a company and to engage employees. Strategies to report on sustainability and encourage employee participation include:
1. Develop a Sustainability Report:
Identifying Key Performance Indicators (KPIs): if specific metrics are defined that reflect the social and environmental impact of the company, it will allow us to know where we stand and thus set new goals to meet objectives such as reducing carbon emissions, controlling waste management, resource consumption, etc.
2. Communicate transparently and regularly
Transparency in data reporting is essential to build trust both internally and externally. We must provide accurate and verifiable information.
It is also important to maintain constant communication on sustainability issues through internal channels such as newsletters, emails and meetings.
3. Engage Employees:
Through sustainability training sessions, so that employees know the importance of sustainable practices and how they can contribute. And even consider remuneration schemes that recognise and reward participation towards achieving sustainable goals.
4. Encourage Active Participation:
Creating internal working groups that focus on specific sustainability initiatives, setting up internal online forums or platforms where ideas, suggestions and best practice can be shared.
The success of any company depends to a large extent on the involvement of its people, and when it comes to implementing an ESG strategy, it is even more important that everyone is involved.
Sustainability training is a smart thing to do if we want them to support and even enhance the internal and external actions behind an ESG strategy.
However, this task is not always easy, because not everyone is equally aware of the need for business transformation and resistance to change can be a major obstacle to the success of the strategy.
At EMUCA we have established a scorecard with indicators to obtain the necessary information and to enable us to focus our actions towards the sustainability objectives set. We have implemented a sustainability strategy with transparent and regular communication through this blog, and we are working to encourage active participation and train employees with internal training on sustainability-related issues that are a priority for EMUCA.
We understand that the keys to raising awareness and involving all staff are:
1. Communication:
Internal communication is essential for the team to understand the importance of working collectively to achieve ESG objectives. Considering the different formats that can be used for this, the most important thing is that people understand:
– What ESG objectives the company is pursuing.
– What actions are being taken to achieve them.
– What results are being obtained from those actions.
– What is the role of the team in ensuring that the ESG objectives are met.
2. Training:
On a day-to-day basis, collecting ESG information and data can involve adjustments that are not easy to make. Especially if people have not been trained to do so or if the time they have available to do their work is already limited. Therefore, it is ideal to set aside specific days to provide training in:
– ESG: so that they know the importance of implementing it in the company and know that their effort is worthwhile.
– New processes, software and tools: to make the transition to new ways of working as smooth as possible.
– Objectives and actions in EMUCA, set out in our path towards sustainability.
3. Awareness:
The more people are aware of the need to protect the planet, care for people and promote ethical business operations, the better they will collaborate to make the ESG strategy a reality. To encourage this awareness, incentives could be offered, such as:
– Corporate volunteering, using hours paid for by the company.
– Sustainability awareness workshops and talks.
– Committees of employees interested in ESG issues: Diversity, Climate Change, Ethics, Zero Waste, Biodiversity, etc.
– Social and Team Building events that strengthen relationships between employees and increase collaboration between them at work.
4. Inclusive culture:
Without an inclusive culture, where people can express what they feel and what they believe can be improved without fear of reprisals, it is difficult for people to be proactive. That is why a corporate culture that takes into account the views and experiences of all people is a good ESG strategy.
